“You-get-me” print ads help prospective students see themselves at Kettering University. And the edgy T-shirts quickly became a staple of campus wardrobes.

Celebrating Kettering’s geek chic has enabled the University to set enrollment records for three years running. The latest: deposits and acceptances have increased 162 percent and 55 percent, respectively.

We summed up Drexel’s intense, immersive, “use-inspired” experience in two words: LIVE IT. This national spot ran during a 2007 presidential debate held on campus.

We showed AZUN, a distance learning portal for Arizona’s three public universities, how to clarify its benefits to students, parents, and college advisors.

Real-life scenarios and witty visuals based on graphic novels help crystallize why AZUN is an ingenious problem-solver.

In the first six months of our recruitment campaign for Chicago Booth, inquiries to the full-time program shot up 40 percent—and this was before a #1 ranking by Business Week and the Economist Intelligence Unit.

The interactive component of the campaign continues to draw click-through rates well above the norm.

A separate and playfully irreverent campaign for alumni and influencers underscored the qualities that made Chicago Booth the “Business Force.”

To attract top students to Lehman while widening its geographic base, we developed an integrated marketing program that captured the frank, forthright style of young New Yorkers.

Lehman’s director of media relations reports that more students than ever before are listing Lehman as their first-choice CUNY school.

Epidemiology was far from a household word—until our “ripped-from-the-headlines” campaign put the Young Epidemiology Scholars Competition on the radar of students nationwide.

During the three years of our campaign, the candidate pool has improved substantially in quality and increased 14.4 percent in size. The culminating event, held in Washington, D.C. routinely generates major media coverage.

Informed by market research, materials for the Fielding Graduate University capture the quality and flexibility of this online experience.

Want to get pumped? Watch University of Texas, Arlington’s public awareness ad, which ran in the Dallas Cowboys Stadium.

“Unbranded” means unlimited, unmatched, and unbelievably on point--as the University of Texas, Arlington viewbook illustrates.

A simple (and potent) fix: long before a new admissions website could launch, this “unbranded” Flash module told the UT Arlington story.

University of Minnesota, Morris’s quirky and unabashedly green attitude powers this reskinned website and a suite of admissions materials.

Morris’s bold new admissions subsite asks, “Are you as smart as a liberal arts grad?”

Along with the website, Morris’s new materials boosted enrollment immediately, attracting the best class in five years.

Interior spread of University of Minnesota, Morris’s “Renewable, Sustainable” suite of enrollment materials, which boosted fundraising as well.

Mad-Libs are the perfect vehicle for telling the story of student life at University of Minnesota, Morris—perhaps one reason Morris was ranked among the ten coolest colleges by Mother Jones.

A branding engagement with University of Sydney led to an “absolutely fantastic” brand rollout, which the client claimed was a “dream run…quite extraordinary.”

Solid research, a core idea, strong language, and apt visuals come from the University of Sydney brand book.

Our Webby Award-winning immersive experience—one of many vehicles we’ve produced for Trinity University--is a standout virtual tour of the Trinity experience.

Trinity University’s Thinkmaps--which demonstrate the impact of a close-knit community—are the first to use this technology on behalf of a college campus.

Expressive language and upsized visuals run through this suite of enrollment materials for Trinity University.

Home-page slideshows pick up and expand on the language and feeling of Trinity’s viewbook. Pictured: Customizable.

William Paterson University’s enrollment materials turn an overlooked school into the place where “Your Next” success is bound to happen.

A fun online quiz invites prospective students to explore options and make contact with the University.

A banner ad aimed at prospective graduate students leverages William Paterson University’s “Your Next…” theme.

Calvin College’s enrollment materials boldly put God front and center. The suite helped send inquiries soaring more than 25 percent. Enrollment grew 24 percent in the first year.

Proud, unapologetically Christian, and unswervingly committed to addressing the hard questions, the Calvin materials boosted inquiries from non-white students 60 percent and put Calvin on U.S.News & World Report’s “Up and Coming” list.

Real insights from real students enhance the materials with youth, energy, and authenticity. Here’s an interior spread from the Calvin College road piece.

To set the stage for a major capital campaign, Lipman Hearne positioned NCH Healthcare System as offering “great health care for the good life.” Within a month of the direct mail program, NCH received 52 gifts totaling $180,000.

Philanthropic marketing for NCH’s new pediatric wing emphasized the medical and emotional importance of caring for children where they live. Ultimately the hospital netted $650,000, including two $100,000 gifts.

The new home page for University of Illinois College of Medicine effectively manages multiple audiences and campuses—a major improvement in navigation, architecture, and messaging.

Mix-and-match templates enable University of Illinois College of Medicine’s campuses to serve their specific audiences without breaking the brand. Pictured: the Chicago campus home page.

This campaign case has helped Rush University Medical Center raise $250 million of a $300 million goal in less than three years.

The campaign website showcases the key promises of the campaign: to sustain Rush as a provider of world-class care, an educator of the next generation of health professionals, a national hub of research discoveries, and a stabilizing force in Chicago.

Having won designation as an NIH research hospital, University of Nebraska Medical Center needed a comprehensive brand marketing campaign, including a new look, identity, and positioning to engage state and regional policymakers. Pictured: the website.

Our introductory advertising for West Chester Medical Center—including banners, print ads, and billboards—heralded this new game-changing hospital in suburban Cincinnati.

The theme of West Chester Medical Center’s advertising campaign: WCMC sweats the details—no matter how small--to create patient care that’s truly “All About You.”